Wednesday, December 06, 2006

Don't do dandruff!

Don't do dandruff

Cosmote Episode 2

A very nice story, very emotional, a la coracon... I think we're gonna see the kid again in some future "episodes". A little older perhaps.

Tuesday, December 05, 2006

Pepsi Max Killer Clown

A new ad from the "don't worry, there's no sugar" series...

It seams to me that this concept has unlimited creative's like a botomless fountain

Sunday, December 03, 2006

X-treme driving

Car sports reinvented...

Saturday, December 02, 2006

Tetley's using Mentos to promote itself (clever move)

The youtubers did it first... Excelent insight though...

Thursday, November 30, 2006

Mineral watter for men?!

This ad's title is "Man's Early Invention" it's not human's first invention or homo sapiens sapiens''s MAN's. That meaning NOT WOMAN'S...

This is a good ad...for a beer. What does mineral watter have in common with men's sexual behaviour?! Is this watter some sort of afrodisiac, or what??

Wednesday, November 29, 2006

The Nintendo Wii Revolution

Until this year, the game-console market seamed to be a battle ground where Microsoft's Xbox 360 and Sony's PS2 were the only players.

What was recently known as "code:Revolution", the Nintendo Wii is Nindendo's reply to this battle.

Nintendo's secret weapons? an under-the-belt price (250$, while XBox and PS2 had prices between 400$ and 600$) and a very futuristic level of interactivity.

To communicate this new product, Nintendo threw all it's money in a very agressive teasing campaign. This, along with some hard PR generated huge publicity. From Southpark to american talk-shows, everybody was talking about this revolutionary product.

The PR campaign was so successfull, that the advertising campaign following it didn't do anything else but to say what people already knew: You want a Nintendo Wii!

In Romania, we have a saying: when 2 fight, the 3rd wins... I think this saying is perfect for the game-console market..

Tuesday, November 28, 2006

Other Umbro ads

And because Umbro is this day's subject, here are some other older ads...not so emotional and not having exactly the same message as the other two, but very popular, nevertheless.

The Umbro brand

I love this brand. It's very emotional. They don't just say "passion for football", they actually make you fell like a football pasionate.

I never was a football enthusiast, but some of the Umbro ads make me feel like one (this one, anf the next one)


Watch this ad carefully!...didn't get it? Don't worry, neither did I when I first saw it. I actually watched it together with 24 more people and no one got it until we saw the title: GOAL POLES :). Now watch it again and tell me what you think!!



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