Not Another Advertising Blog

Mineral watter for men?!

This ad's title is "Man's Early Invention"...so it's not human's first invention or homo sapiens sapiens's...it's MAN's. That meaning NOT WOMAN'S...

This is a good ad...for a beer. What does mineral watter have in common with men's sexual behaviour?! Is this watter some sort of afrodisiac, or what??

Posted by Andrei at 2:57 AM | Permalink | Comments (0)

The Nintendo Wii Revolution

Until this year, the game-console market seamed to be a battle ground where Microsoft's Xbox 360 and Sony's PS2 were the only players.

What was recently known as "code:Revolution", the Nintendo Wii is Nindendo's reply to this battle.

Nintendo's secret weapons? an under-the-belt price (250$, while XBox and PS2 had prices between 400$ and 600$) and a very futuristic level of interactivity.

To communicate this new product, Nintendo threw all it's money in a very agressive teasing campaign. This, along with some hard PR generated huge publicity. From Southpark to american talk-shows, everybody was talking about this revolutionary product.

The PR campaign was so successfull, that the advertising campaign following it didn't do anything else but to say what people already knew: You want a Nintendo Wii!

In Romania, we have a saying: when 2 fight, the 3rd wins... I think this saying is perfect for the game-console market..

Posted by Andrei at 12:29 PM | Permalink | Comments (0)

Other Umbro ads


And because Umbro is this day's subject, here are some other older ads...not so emotional and not having exactly the same message as the other two, but very popular, nevertheless.

Posted by Andrei at 1:00 PM | Permalink | Comments (0)

The Umbro brand

I love this brand. It's very emotional. They don't just say "passion for football", they actually make you fell like a football pasionate.

I never was a football enthusiast, but some of the Umbro ads make me feel like one (this one, anf the next one)

Posted by Andrei at 12:59 PM | Permalink | Comments (0)

Umbro

Watch this ad carefully!...didn't get it? Don't worry, neither did I when I first saw it. I actually watched it together with 24 more people and no one got it until we saw the title: GOAL POLES :). Now watch it again and tell me what you think!!

Posted by Andrei at 12:58 PM | Permalink | Comments (0)

Windex

...or how to make a funny ad out of a cliche...

Windows so clean that you walk straight into them...definettly a cliche, that advertising people will immediately recognize.

Ad a couple of talking animals, a pinch of cheap humour, mask the cliche so that it isn't the main subject of the commercial...and voila!!! A catchy ad. I am sure that it will receive great comments from the viewers...

Posted by Andrei at 2:29 PM | Permalink | Comments (0)

First Post

Hello everybody!

This is supposed to be a non-conventional ad. blog, or to use the advertising people's vocabulary, a "disruptive" advertising blog...

There are so many things to say that I don't even know where to start from...so prepare to be invaded with all sorts of posts soon.

Posted by Andrei at 5:34 AM | Permalink | Comments (0)