Not Another Advertising Blog

Don't do dandruff!

Posted by Andrei at 2:23 AM | Permalink | Comments

Don't do dandruff

Posted by Andrei at 2:22 AM | Permalink | Comments

Cosmote Episode 2

A very nice story, very emotional, a la coracon... I think we're gonna see the kid again in some future "episodes". A little older perhaps.

Posted by Andrei at 2:17 AM | Permalink | Comments

Pepsi Max Killer Clown

A new ad from the "don't worry, there's no sugar" series...

It seams to me that this concept has unlimited creative executions...it's like a botomless fountain

Posted by Andrei at 4:18 AM | Permalink | Comments

X-treme driving

Car sports reinvented...

Posted by Andrei at 4:13 AM | Permalink | Comments

Tetley's using Mentos to promote itself (clever move)

The youtubers did it first... Excelent insight though...

Posted by Andrei at 5:48 AM | Permalink | Comments

Mineral watter for men?!

This ad's title is "Man's Early Invention"...so it's not human's first invention or homo sapiens sapiens's...it's MAN's. That meaning NOT WOMAN'S...

This is a good ad...for a beer. What does mineral watter have in common with men's sexual behaviour?! Is this watter some sort of afrodisiac, or what??

Posted by Andrei at 2:57 AM | Permalink | Comments

The Nintendo Wii Revolution

Until this year, the game-console market seamed to be a battle ground where Microsoft's Xbox 360 and Sony's PS2 were the only players.

What was recently known as "code:Revolution", the Nintendo Wii is Nindendo's reply to this battle.

Nintendo's secret weapons? an under-the-belt price (250$, while XBox and PS2 had prices between 400$ and 600$) and a very futuristic level of interactivity.

To communicate this new product, Nintendo threw all it's money in a very agressive teasing campaign. This, along with some hard PR generated huge publicity. From Southpark to american talk-shows, everybody was talking about this revolutionary product.

The PR campaign was so successfull, that the advertising campaign following it didn't do anything else but to say what people already knew: You want a Nintendo Wii!

In Romania, we have a saying: when 2 fight, the 3rd wins... I think this saying is perfect for the game-console market..

Posted by Andrei at 12:29 PM | Permalink | Comments

Other Umbro ads


And because Umbro is this day's subject, here are some other older ads...not so emotional and not having exactly the same message as the other two, but very popular, nevertheless.

Posted by Andrei at 1:00 PM | Permalink | Comments

The Umbro brand

I love this brand. It's very emotional. They don't just say "passion for football", they actually make you fell like a football pasionate.

I never was a football enthusiast, but some of the Umbro ads make me feel like one (this one, anf the next one)

Posted by Andrei at 12:59 PM | Permalink | Comments

Umbro

Watch this ad carefully!...didn't get it? Don't worry, neither did I when I first saw it. I actually watched it together with 24 more people and no one got it until we saw the title: GOAL POLES :). Now watch it again and tell me what you think!!

Posted by Andrei at 12:58 PM | Permalink | Comments